![]() ![]() Do a quick Google search for “jam”, “shoes” or “sunglasses” (or virtually any other product, for that matter), and you’ll instantly be supplied with literally hundreds of thousands of options. Our Western culture is built on it, and the globalization of the last 20 years has only pushed it to the next level. The fact that this didn’t faze you should tell you something – we are inundated by choice. (More on this study in a second)ĭid you just register that? Thirty flavours of jam. ![]() In both cases, people who stop try, on average, two flavours before receiving a coupon for $1 off, and continuing with their shopping. The other days she puts out only six flavours. ![]() On alternating days, she puts out 30 flavours of jam for consumers to try. Stop me if you’ve heard this one: A behavioural psychologist sets up a taste testing booth in a specialty supermarket. ![]()
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